KAPTEN & SON – marketing through social media

Project Info

Project Description

KAPTEN & SON Watches – Revolutionizing a traditional industry. Envisioning to create a watch that is not just a functional timepiece replaceable by a smartphone but rather a statement of personal style and an expression of the owner’s character, a companion in every moment, KAPTEN & SON has taken on the supersize but rusty watch industry. The concept is simple: The clock face is characterized by a Swedish-inspired, reduced and timeless design focusing on details such as our iconic anchor logo. Easily interchangeable straps allow customers to adapt their watch to various outfits and occasions. With German precision and materials such as a movement from Swiss company Ronda we offer high-quality products to consumers. Yet, a Kapten is available for an affordable price. Focusing our marketing activities in innovative ways on social media, we have quickly gained a large, active and engaged community. That is how we have become the fastest growing watch manufacturer in Europe within just a year. This fall, we are opening a new location in Australia to enter the market and target the US in early 2016.