Blue Yonder is the leading European player in the rapidly growing and developing market for predictive applications. The company is focused on Software-as-a-Service (“SaaS”) based delivery of predictive applications embedded in its customers’ core processes. This enables companies to drive decisions from their data using scientifically‐based and innovative technologies such as predictive modelling and machine learning. Blue Yonder’s key applications provide customers with a number of benefits resulting in significant cost savings and operational efficiencies primarily derived from accurate, real-time forecasts which enable automated decision making such as demand forecasting, dynamic pricing, replenishment, churn prediction, and predictive maintenance.
Since its founding in 2008 Blue Yonder has gained a strong foothold in the European retail and consumer product goods markets with customers including the Otto Group, Kaufland, dm, EAT, Bauhaus and Kaiser’s Tengelmann. The company has recently expanded into other verticals including industrial production, transportation, and logistics with customers including Eurotunnel, Thomas Cook, Lufthansa Systems and Bosch. Blue Yonder is based in Karlsruhe, Germany, with additional offices in Hamburg, Germany and London, UK.