AFFECTIVA – emotion analytics and sensing technology

Project Info

Project Description

Affectiva brings emotional intelligence to the digital world. Using optical sensors, Affectiva technology and science map people’s facial expressions into emotions, unobtrusively and at scale.  Affectiva has amassed the world’s largest emotion data repository – 2.8 million faces analyzed from over 75 countries amounting to more than 11 billion emotion data points.  It’s emotion analytics platform AffdexR is used by one third of Fortune Global 100 companies and over 1,400 brands, including Unilever, Kellogg’s and MARS to understand consumer emotional engagement, optimize business processes and improve customer experiences. Affectiva’s technology is also applied to emotion-enable digital apps and experiences to become more interactive and responsive to our emotional state. Affectiva is an MIT Media Lab spin-off and is based in Waltham, MA.